Media Kit
How to Lose the Wait | Women Over 50
Stop Waiting, Start Living
Hosted by Holly Toscanini | Women's Confidence
How to Lose the Wait offers brands an opportunity to connect with women 45–65 who want to feel comfortable in their bodies and confident in their choices. Through candid conversations about body respect, intuition, and pursuing life without waiting, host Holly Toscanini creates a relevant setting for thoughtful brand partnerships. Sponsorships can introduce listeners to products and services that support their everyday lives, with personal context from a host who understands their concerns.
- Format
- Primarily solo-hosted, with occasional guest interviews
- Frequency
- weekly
- Since
- May 2022
- Category
- Education, Self-Help, Lifestyle
By the numbers
As of Oct 202641,128
Social followers
1
Email subscribers
Threads: 2,130
YouTube: 938
Facebook: 1,800
LinkedIn: 1,260
Instagram: 35,000
Audience
Gender
male
10%
female
80%
other
10%
Age
40-65+
0%
Top locations
United States
30%
United Kingdom
13%
Austria
45%
Interests
Feminism
Personal development
body acceptance
intuitive living
women’s wellness
midlife reinvention
self-confidence
healthy aging
career transitions
relationships
creativity
travel
Listening on
Spotify
Apple Podcasts
YouTube Music
Amazon Music
iHeart Radio
Deezer
Self-reported audience data · as of Oct 2026
Social proof
Featured episodes
Notable guests
Where to listen & follow
Interested in sponsoring?
Let's talk about how we can work together.
Work with Holly