Deanna Beaton, a personal trainer and body image coach, has created intuitive fitness, a non-diet approach to fitness. She works with women and non-binary individuals to help them find fitness that works for them and have fun doing it. Deanna's approach takes into account the physical, mental, emotional, and spiritual aspects of a person, creating a shame-free exercise program. Her coaching program combines exercise and mindset coaching tailored to individual needs and interests, emphasizing finding fun in fitness and challenging toxic fitness culture. Deanna's approach creates a more inclusive and accepting fitness space, empowering individuals to take back authority over their lives and redefine their relationship with fitness.